Eat The Rich Vacuum Insulated Bottle (22oz)

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Eat the rich is an abbreviation of Jean Jacques Rousseau’s words “When the people shall have nothing more to eat, they will eat the rich.”


But today it’s a slogan that asks us to consider wealth inequalities of our contemporary era and more commonly used as an anti-capitalist rallying cry. The ‘rich’ Rousseau was originally referring to were rich people in power. 


This design is a metaphor for reclaiming what is lost and for fighting the systemic powers that have caused such loss. Our crown design points to the monarch as a constitution that hoards wealth and as a symbol of colonisation and white opulence. As one of our founders is Lao, the chopsticks were chosen especially to symbolise the diaspora of Asian Americans. As an extension of this, we wanted to have the chopsticks act as a reminder of the ways in which many Indigenous groups world wide have had their resources and power stripped away from them due to colonisation and its power systems which often play architec to inequality and help uphold dynasties of billionaires. Hence, our chopsticks here are metaphorical tools for dismantling those systems. 


It’s time to reclaim power. It’s time to salivate. It’s time to consume. It’s time to feast.


Let’s ‘eat the rich’.


To read more about ‘Eat the Rich’ and it’s origin, see here 


Vacuum insulation is a big deal if you care about beverage temperature change. Double-wall construction means that hot liquids can remain hot up to 12 hours while colder choices can last a full 48 hours; that’s two whole days. Furthermore, these bottles are condensation-proof - no sweating or slipping. Built to fit standard vehicle cup holders, the stainless steel sides are both scratch and fade resistant.

.: Spill-proof
.: Scratch and fade resistant
.: 22oz (0.65 l)
.: One size: 10.6" in height, 2.9" in width
.: Note: black design elements on black bottle may differ in tones. Use transparent background
.: Note: semi-transparent design elements do not always render correctly on dark-colored bottles
.: Note: The print provider cannot guarantee that the design placement will line up with the cap handles as shown in mockups

Why choose us?

We're ethical

We want you to feel good about wearing our clothes and to know where it comes from. To minimise waste and landfill, we print our clothes as orders come in. We also ensure our clothes are made in WRAP certified factories around the world. We use water-based ink which is environmentally friendly and safer for humans. 

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We give back

We give back 10% of our profits to causes that align with our mission and share our values. Some of these organisations include: Save Mauna Kea, Protect Ihumātao, Dig Deep Navajo Water Project, InsideOUT New Zealand, LGBT Center Los Angeles, Black Lives Matter, Bail Project and Southern Poverty Law.

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