Eat The Rich Crewneck Sweatshirt

Regular price $40.00
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Eat the rich is an abbreviation of Jean Jacques Rousseau’s words “When the people shall have nothing more to eat, they will eat the rich.”


But today it’s a slogan that asks us to consider wealth inequalities of our contemporary era and more commonly used as an anti-capitalist rallying cry. The ‘rich’ Rousseau was originally referring to were rich people in power. 


This design is a metaphor for reclaiming what is lost and for fighting the systemic powers that have caused such loss. Our crown design points to the monarch as a constitution that hoards wealth and as a symbol of colonisation and white opulence. As one of our founders is Lao, the chopsticks were chosen especially to symbolise the diaspora of Asian Americans. As an extension of this, we wanted to have the chopsticks act as a reminder of the ways in which many Indigenous groups world wide have had their resources and power stripped away from them due to colonisation and its power systems which often play architec to inequality and help uphold dynasties of billionaires. Hence, our chopsticks here are metaphorical tools for dismantling those systems. 


It’s time to reclaim power. It’s time to salivate. It’s time to consume. It’s time to feast.


Let’s ‘eat the rich’.


To read more about ‘Eat the Rich’ and it’s origin, see here 


Ideal for any situation, a unisex heavy blend crewneck sweatshirt is pure comfort. These garments are made from polyester and cotton. This combination helps designs come out looking fresh and beautiful. The collar is ribbed knit, so it retains its shape even after washing. There are no itchy side seams on these sweaters.

.: 50% Cotton 50% Polyester
.: Medium-heavy fabric
.: Loose fit
.: Sewn in label
.: Runs true to size

  S M L XL 2XL 3XL 4XL 5XL
Width, cm 50.80 55.90 60.96 66.00 71.12 76.20 81.28 86.36
Length, cm 68.58 71.12 73.66 76.20 78.74 81.28 83.80 86.36
Sleeve length, cm 50.80 53.40 55.90 58.40 61.00 63.50 66.10 68.60


Why choose us?

We're ethical

We want you to feel good about wearing our clothes and to know where it comes from. To minimise waste and landfill, we print our clothes as orders come in. We also ensure our clothes are made in WRAP certified factories around the world. We use water-based ink which is environmentally friendly and safer for humans. 

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We give back

We give back 10% of our profits to causes that align with our mission and share our values. Some of these organisations include: Save Mauna Kea, Protect Ihumātao, Dig Deep Navajo Water Project, InsideOUT New Zealand, LGBT Center Los Angeles, Black Lives Matter, Bail Project and Southern Poverty Law.

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